Recently, the 2026 Tai'an Cultural and Tourism Industry Development Conference was held in Ningyang County, Tai'an City, east China's Shandong Province. At the event, the 2026 "May 19 China Tourism Day" Tai'an Cultural and Tourism Carnival was also launched.

The opening ceremony

Photo by Chen Kai

In recent years, Tai'an, based on the well-known Mount Tai, has consistently developed new growth drivers for innovative tourism. In 2025, Tai'an welcomed over 94 million tourists in total. The number of visitors hiking on Mount Tai has exceeded 8 million for three consecutive years, ranking first among all mountain scenic spots nationwide. And the inbound tourist arrivals have surged by 122.8%.

Centered on the theme for 2026 China Tourism Day, Tai'an City has integrated its premium cultural and tourism resources—including scenic spots, hotels, homestays, and creative enterprises—and coordinated with surrounding consumer hotspots such as sports events, digital technology initiatives, and high-speed rail services. Through these effort, the city has launched 65 distinctive cultural and tourism activities and public benefit initiatives, offering visitors an immersive, high-quality cultural and tourism feast.