Recently, a promotional event for the "Enjoy Springs in Jinan Summer Vacation" and Cultural & Creative Design Competition, which combines the charm of eastern springs with international creativity, was held at the Shandong Museum in Jinan.

Site of the Activity

Photo by the Information Office of Jinan Municipal People’s Government

　　This event officially established the Jinan Cultural and Creative Industry Innovation Consortium. It has broken the "fighting alone" mode of the cultural and creative industry, promoting the transformation of cultural and creative products from "creativity" to "implementation" and then to "going viral", helping cultural and creative industry of Jinan embark on a new journey of "cluster development", and building a cultural and creative industry highland with international influence.

　　This event screened the city fiction “Year-Round Springs, Year-Round Celebrations in Jinan”, released the IP character of "Spring Koi". This character takes koi fish as the main shape and integrates geographical indication elements such as Baotu Spring and lotus flowers. This IP character can switch its form with the changing of the seasons and is suitable for various online and offline scenarios such as AR spring blessing and seasonal emojis, allowing citizens and tourists to experience the charm of spring culture in an immersive way.

The Promotion Event

Photo by the Information Office of Jinan Municipal People’s Government

　　The event featured various special summer activities promotion, focusing on rural cultural tourism resources with integrated agricultural-cultural experiences, spring-water heritage tours and historical exploration programs. Districts and counties of Jinan promoted their special treats on site, including folk culture experience, study tour routes, cultural inheritance and other diversified content.